On Valentine’s Day (2026), Asda helped singles turn their weekly shop into a meet-cute - by introducing special red baskets into select stores to help singles signal they are open to chat . This as, according to research, 87% of Brits say face-to-face beats dating apps - citing Supermarkets as possible place where love starts - and 64% already have their eye on someone locally.
 
That shift away from swiping is already happening, with 77% of singles saying they’re not currently active on a dating app at all.