Love you, mate! @calmzone teams up with @beavertownbeer Brewery to challenge one of the most persistent taboos in male friendships: saying how you really feel. Tell A Mate
Why You Love Them is a nationwide campaign encouraging men to express affection, appreciation and care for their friends, loudly, proudly and publicly.

At the heart of the campaign are custom messages between friends across the UK, featuring real confessions of love between mates. The campaign is being fronted by Joe Marler and Chris Stark as well as supported by real case studies of friends who have shown that being there for each other means more than words - but now have chosen to be brave and say it in front of the nation.
#lovewins #Mates #PR #delivered