Official: 172,420 children in England are currently homeless and living in temporary accommodation – the highest number since records began 21 years ago.

As part of their ongoing partnership, B&Q and Shelter have joined forces with artist and homelessness activist David Tovey to create 172 temporary Christmas trees as a powerful representation of the growing number of children without a place to call home.

Unveiled at Shelter’s annual carol concert at St Martin-in-the-Fields, London, the ‘Temporary Trees’ are now on display in B&Q stores nationwide. B&Q will donate £1 from every real Christmas tree sold to Shelter and between the 1st–7th December will match customer donations made in store through Pennies*. 📸 @jnvisuals1 #PR #Content #Delivered #Press #Coverage #EarnedMedia